國立中山大學 103學年度第2學期 課程教學大綱
National Sun Yat-sen University 103Academic year Course syllabus
|
中文名稱 Course name(Chinese) |
電子商務 |
課號 Course Code |
IB613 |
英文名稱 Course name(English) |
ELECTRONIC COMMERCE |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 選修 |
系所 Dept./faculty |
管理學院國際經營管理碩士學程 |
授課教師 Instructor |
楊淯程
|
學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
|
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
|
尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
|
|
課程大綱 Course syllabus |
|
課程目標 Objectives |
|
1. To gain an understanding of the theories and concepts underlying e-commerce 2. To apply e-commerce theory and concepts to what e-marketers are doing in "the real world" 3. To improve familiarity with current challenges and issues in e-commerce
|
|
授課方式 Teaching methods |
|
Lecture, Case Study, Practices of E-commerce
|
|
評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
|
|
1.Class Participation:10% 2.Quizzes:20% 3.Exam:20% 4.Project:30% 5.Assignments:20%
|
|
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
|
|
(1) Ken Laudon, Carol Guercio Traver, E-Commerce (9th Edition), 2013, Prentice Hall, ISBN 13: 978-0-273-76129-7 (2) Efraim Turban, David King, Electronic Commerce 2012: Managerial and Social Networks Perspectives (7th Edition), 2012, ISBN: 9780132145381
|
|
彈性暨自主學習規劃 Alternative learning periods
|
|
每週課程內容及預計進度 Weekly scheduled progress |
|
週次 | 日期 | 授課內容及主題 | 1 | 2015/02/25~2015/03/01 | No Class | 2 | 2015/03/02~2015/03/08 | Course Introduction | 3 | 2015/03/09~2015/03/15 | Ch1: Introduction to E-Commerce | 4 | 2015/03/16~2015/03/22 | Ch5: Business Models for E-Commerce | 5 | 2015/03/23~2015/03/29 | Ch6: E-Commerce Marketing | 6 | 2015/03/30~2015/04/05 | Ch7: E-Commerce Advertising | 7 | 2015/04/06~2015/04/12 | No Class | 8 | 2015/04/13~2015/04/19 | Ch2: E-commerce Infrastructure: The Internet and the Web | 9 | 2015/04/20~2015/04/26 | Quiz 1 | 10 | 2015/04/27~2015/05/03 | Ch3: Building E-Commerce Web Sites | 11 | 2015/05/04~2015/05/10 | Ch9: Online Media | 12 | 2015/05/11~2015/05/17 | Ch10: Social Networks and Communities | 13 | 2015/05/18~2015/05/24 | Ch11: E-Commerce Retailing and Services | 14 | 2015/05/25~2015/05/31 | Ch12: B2B E-Commerce | 15 | 2015/06/01~2015/06/07 | Introduction to Big Data - part 1 | 16 | 2015/06/08~2015/06/14 | Introduction to Big Data - part 2 | 17 | 2015/06/15~2015/06/21 | Group Presentation | 18 | 2015/06/22~2015/06/28 | Quiz 2 |
|
|
課業討論時間 Office hours |
|
時段1: 時間:星期三12:00~14:00 地點:管4043 時段2: 時間:星期四12:00~14:00 地點:管4043
|
|
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
|
系所學生專業能力/全校學生基本素養與核心能力 | 課堂活動與評量方式 | 本課程欲培養之能力與素養 | 紙筆考試或測驗 | 課堂討論︵含個案討論︶ | 個人書面報告、作業、作品、實驗 | 群組書面報告、作業、作品、實驗 | 個人口頭報告 | 群組口頭報告 | 課程規畫之校外參訪及實習 | 證照/檢定 | 參與課程規畫之校內外活動及競賽 | 課外閱讀 | ※系所所學生專業能力 | |
1.Students will be aware of ethical issues in business. | | | | | | | | | | | | 2.Students will be able to perform effectively in teamwork. | V | | | | | | | | | | | 3.Students will demonstrate their skills in a foreign language. | V | | | | | | | | | | | 4.Students will be able to apply analytical tools for problem-solving. | V | | | | | | | | | | | 5.Students will acquire advanced knowledge in management. | V | | | | | | | | | | | ※全校學生基本素養與核心能力 | |
1.表達與溝通能力。 | V | | | | | | | | | | | 2.探究與批判思考能力。 | V | | | | | | | | | | | 3.終身學習能力。 | V | | | | | | | | | | | 4.倫理與社會責任。 | | | | | | | | | | | | 5.美感品味。 | | | | | | | | | | | | 6.創造力。 | V | | | | | | | | | | | 7.全球視野。 | | | | | | | | | | | | 8.合作與領導能力。 | | | | | | | | | | | | 9.山海胸襟與自然情懷。 | | | | | | | | | | | |
|
|
本課程與SDGs相關項目:The course relates to SDGs items: |
|
本課程校外實習資訊: This course is relevant to internship: |
|