國立中山大學 103學年度第1學期 課程教學大綱

National Sun Yat-sen University 103Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

電子商務

課號
Course Code

MIS445

英文名稱
Course name(English)

ELECTRONIC COMMERCE

課程類別
Type of the course

講授類

必選修
Required/Selected

必修

系所
Dept./faculty

資訊管理學系

授課教師
Instructor

楊淯程    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:

         尚未建立傳染性肺炎(武漢肺炎)授課方式調整

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:

         尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

The growth of the Internet continues to have a tremendous influence on business. Companies and organizations of all types and sizes are rethinking their strategies and how they run their operations. This course explores the realities and implications of e-commerce, e.g. Business-to-consumer (B2C) and business-to-business (B2B) e-commerce markets. The course introduces students to a wide range of electronic commerce issues, as a foundation for continual learning in the dynamic e-commerce environment.

課程目標 Objectives

         1. To gain an understanding of the theories and concepts underlying e-commerce
2. To apply e-commerce theory and concepts to what e-marketers are doing in "the real world"
3. To improve familiarity with current challenges and issues in e-commerce


授課方式 Teaching methods

         Lecture, Case Study, Practices of E-commerce

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.Attendance5%
2.Participation15%
3.Assignment 15%
4.Quiz25%
5.Group Project40%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

        
序號作者書名出版社出版年出版地ISBN#
1Laudon & Traver E-Commerce: Business, Technology. SocietyPearson International Edition2012978-0-273-76129-7
2Turban & KingElectronic Commerce 2012: Managerial and Social Networks PerspectivesPearson International Edition20129780132145381

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。
No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods
勾選或填寫規劃內容
Place a check in the appropriate box or provide details
時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他(請填寫規劃內容)
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
12014/09/15~2014/09/21Course Introduction
22014/09/22~2014/09/28Ch1: Introduction to E-Commerce
32014/09/29~2014/10/05Ch5: Business Models for E-Commerce
42014/10/06~2014/10/12No Class
52014/10/13~2014/10/19Ch6: E-Commerce Marketing
62014/10/20~2014/10/26Ch7: E-Commerce Advertising
72014/10/27~2014/11/02Business Plan Presentation
82014/11/03~2014/11/09Ch2: E-commerce Infrastructure: The Internet and the Web
92014/11/10~2014/11/16Ch3: Building E-Commerce Web Sites
102014/11/17~2014/11/23Ch9: Online Media
112014/11/24~2014/11/30Ch10: Social Networks and Communities
122014/12/01~2014/12/07Ch11: E-Commerce Retailing and Services
132014/12/08~2014/12/14Ch12: B2B E-Commerce
142014/12/15~2014/12/21Introduction to Big Data - part 1
152014/12/22~2014/12/28Introduction to Big Data - part 2
162014/12/29~2015/01/04Group Presentation
172015/01/05~2015/01/11Case Study
182015/01/12~2015/01/18Quiz

課業討論時間 Office hours

         時段1:
時間:星期三10:00~12:00
地點:管4043
時段2:
時間:星期四12:00~14:00
地點:管4043

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力課堂活動與評量方式
本課程欲培養之能力與素養紙筆考試或測驗課堂討論︵含個案討論︶個人書面報告、作業、作品、實驗群組書面報告、作業、作品、實驗個人口頭報告群組口頭報告課程規畫之校外參訪及實習證照/檢定參與課程規畫之校內外活動及競賽課外閱讀
※系所所學生專業能力
1.具備資訊倫理的能力            
2.具備溝通能力 V          
3.具備解決資訊管理問題之能力 V          
4.具備資訊管理之專業知識 V          
5.具備國際觀 V          
※全校學生基本素養與核心能力
1.表達與溝通能力。V          
2.探究與批判思考能力。V          
3.終身學習能力。V          
4.倫理與社會責任。           
5.美感品味。           
6.創造力。V          
7.全球視野。           
8.合作與領導能力。           
9.山海胸襟與自然情懷。           

本課程與SDGs相關項目:The course relates to SDGs items:

         尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

         本課程無註記包含校外實習

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