國立中山大學 101學年度第1學期 課程教學大綱
National Sun Yat-sen University 101Academic year1st Semester Course syllabus
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中文名稱 Course name(Chinese) |
企業概論 |
課號 Course Code |
GEAI1404A |
英文名稱 Course name(English) |
INTRODUCTION TO BUSINESS |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 必修 |
系所 Dept./faculty |
跨院選修(管) |
授課教師 Instructor |
吳彥濬
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
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課程大綱 Course syllabus |
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This course is provided for undergraduate first year students. It aims to provide a basic understanding of what a business is and how a business operate in the economic system.
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課程目標 Objectives |
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The main objective is to make students appreciating how a business should/can operate in the market economy, and to develop required soft skills in business environment. Hence, the basic concepts in the field of business studies, such as business ethics, human resource management, operation and production management, financial management, marketing management, and innovation management, will all be discussed in this course. After studying this course, students are expected to comprehend basic ‘jargons’ and concepts related to business studies, and have the communication and team-working skills.
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授課方式 Teaching methods |
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This course is lecturing-based, and will adopt a question-based, interaction oriented approach. Students are will be separated into 10 groups. Students will be requested to participate in discussion, including both ‘in-class’ and in e-learning system. Besides, students will be separated into 10 groups to conduct group works, such as presentation and written assignment. ---------- Please noted: The instructor reserves the right to amend the teaching plan. The evaluation standard here is for reference only, and might be modified based on the discussion of the first lecture.
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.Attendence:10% 2.Participation:20% 3.Individual coursework:10% 4.Group presentation:20% 5.Group written coursework:20% 6.Exams:20%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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序號 | 作者 | 書名 | 出版社 | 出版年 | 出版地 | ISBN# | 1 | 蔡敦浩、劉 育忠 | 企業概論 | 滄海 | 2012 | 台中市 | 9789865937027 | 2 | 中山大學企管系 | 企業概論 | 前程 | 2006 | 台北縣 | 9789867239280 |
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | 1 | 2012/09/17~2012/09/23 | What is a business? (Ch1/4) | 2 | 2012/09/24~2012/09/30 | The challenges to firms in a global environment (Ch2) | 3 | 2012/10/01~2012/10/07 | Not just maxmizing profit - on business ethics and CSR (Ch3/4)) | 4 | 2012/10/08~2012/10/14 | No Class/Guest Speech | 5 | 2012/10/15~2012/10/21 | The changing faces of Taiwanese firms (Ch6) | 6 | 2012/10/22~2012/10/28 | Are firms all the same? - On types of firms (Ch7) | 7 | 2012/10/29~2012/11/04 | Operation and production management (Ch9) | 8 | 2012/11/05~2012/11/11 | Human Resource Management (Ch10) | 9 | 2012/11/12~2012/11/18 | Marketing managment (Ch8, 13, 14) | 10 | 2012/11/19~2012/11/25 | Marketing Management (Ch8, 13, 14) | 11 | 2012/11/26~2012/12/02 | Marketing Management (Ch8, 13, 14) | 12 | 2012/12/03~2012/12/09 | Financial managment (Ch11-12) | 13 | 2012/12/10~2012/12/16 | IT in the business world (Ch15) | 14 | 2012/12/17~2012/12/23 | Innovation and entrepreneurship (Ch16) | 15 | 2012/12/24~2012/12/30 | Group presentation | 16 | 2012/12/31~2013/01/06 | Group presentation | 17 | 2013/01/07~2013/01/13 | Group presentation | 18 | 2013/01/14~2013/01/20 | Group presentation |
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課業討論時間 Office hours |
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時段1: 時間:星期三10:00-12:00 地點:管4079 時段2: 時間:星期四14:00-16:00 地點:管4079
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 | 課堂活動與評量方式 | 本課程欲培養之能力與素養 | 紙筆考試或測驗 | 課堂討論︵含個案討論︶ | 個人書面報告、作業、作品、實驗 | 群組書面報告、作業、作品、實驗 | 個人口頭報告 | 群組口頭報告 | 課程規畫之校外參訪及實習 | 證照/檢定 | 參與課程規畫之校內外活動及競賽 | 課外閱讀 | ※系所所學生專業能力 | |
1.基礎的管理知識(general knowledge of business management) | V | V | V | V | V | V | V | | | | V | 2.理解能力與溝通能力(effective comparehension and communication) | V | | V | | V | | V | | | | | 3.團隊合作能力(team effectiveness) | V | V | V | | V | | V | | | | | 4.道德觀與同理心(ethical practice and compassion) | | | | | | | | | | | | 5.國際觀(global perspective) | | | | | | | | | | | | ※全校學生基本素養與核心能力 | |
1.表達與溝通能力。 | V | V | V | V | V | V | V | | | | | 2.探究與批判思考能力。 | V | V | V | V | V | V | V | | | | | 3.終身學習能力。 | | | | | | | | | | | | 4.倫理與社會責任。 | | | | | | | | | | | | 5.美感品味。 | | | | | | | | | | | | 6.創造力。 | | | | | | | | | | | | 7.全球視野。 | | | | | | | | | | | | 8.合作與領導能力。 | V | | | | V | | V | | | | | 9.山海胸襟與自然情懷。 | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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