國立中山大學101學年度第1學期企業概論課程大綱

國立中山大學 101學年度第1學期課程教學大綱

National Sun Yat-sen University 101Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

企業概論

課號
Course Code

GEAI1404A

英文名稱
Course name(English)

INTRODUCTION TO BUSINESS

課程類別
Type of the course

講授類

必選修
Required/Selected

必修

系所
Dept./faculty

跨院選修(管)

授課教師
Instructor

吳彥濬

學分
Credit

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：

尚未建立傳染性肺炎(武漢肺炎)授課方式調整

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：

尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

This course is provided for undergraduate first year students. It aims to provide a basic understanding of what a business is and how a business operate in the economic system.

課程目標 Objectives

The main objective is to make students appreciating how a business should/can operate in the market
economy, and to develop required soft skills in business environment. Hence, the basic concepts in the field of business studies, such as business ethics, human resource management, operation and production management, financial management, marketing management, and innovation management, will all be discussed in this course. After studying this course, students are expected to comprehend basic ‘jargons’ and concepts related to business studies, and have the communication and team-working skills.

授課方式 Teaching methods

This course is lecturing-based, and will adopt a question-based, interaction oriented approach.
Students are will be separated into 10 groups. Students will be requested to participate in discussion, including both ‘in-class’ and in e-learning system. Besides, students will be separated into 10 groups to conduct group works, such as presentation and written assignment.
---------- Please noted:
The instructor reserves the right to amend the teaching plan.
The evaluation standard here is for reference only, and might be modified based on the discussion of the first lecture.

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.Attendence：10%
2.Participation：20%
3.Individual coursework：10%
4.Group presentation：20%
5.Group written coursework：20%
6.Exams：20%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

序號	作者	書名	出版社	出版年	出版地	ISBN#
1	蔡敦浩、劉育忠	企業概論	滄海	2012	台中市	9789865937027
2	中山大學企管系	企業概論	前程	2006	台北縣	9789867239280

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）

Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?

否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。
No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)

是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動 Alternative learning periods	勾選或填寫規劃內容 Place a check in the appropriate box or provide details	時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

週次	日期	授課內容及主題
1	2012/09/17~2012/09/23	What is a business? (Ch1/4)
2	2012/09/24~2012/09/30	The challenges to firms in a global environment (Ch2)
3	2012/10/01~2012/10/07	Not just maxmizing profit - on business ethics and CSR (Ch3/4))
4	2012/10/08~2012/10/14	No Class/Guest Speech
5	2012/10/15~2012/10/21	The changing faces of Taiwanese firms (Ch6)
6	2012/10/22~2012/10/28	Are firms all the same? - On types of firms (Ch7)
7	2012/10/29~2012/11/04	Operation and production management (Ch9)
8	2012/11/05~2012/11/11	Human Resource Management (Ch10)
9	2012/11/12~2012/11/18	Marketing managment (Ch8, 13, 14)
10	2012/11/19~2012/11/25	Marketing Management (Ch8, 13, 14)
11	2012/11/26~2012/12/02	Marketing Management (Ch8, 13, 14)
12	2012/12/03~2012/12/09	Financial managment (Ch11-12)
13	2012/12/10~2012/12/16	IT in the business world (Ch15)
14	2012/12/17~2012/12/23	Innovation and entrepreneurship (Ch16)
15	2012/12/24~2012/12/30	Group presentation
16	2012/12/31~2013/01/06	Group presentation
17	2013/01/07~2013/01/13	Group presentation
18	2013/01/14~2013/01/20	Group presentation

課業討論時間 Office hours

時段1:
時間：星期三10:00-12:00
地點：管4079
時段2：
時間：星期四14:00-16:00
地點：管4079

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

系所學生專業能力/全校學生基本素養與核心能力

課堂活動與評量方式

本課程欲培養之能力與素養

紙筆考試或測驗

課堂討論︵含個案討論︶

個人書面報告、作業、作品、實驗

群組書面報告、作業、作品、實驗

個人口頭報告

群組口頭報告

課程規畫之校外參訪及實習

證照/檢定

參與課程規畫之校內外活動及競賽

課外閱讀

※系所所學生專業能力

1.基礎的管理知識(general knowledge of business management)

2.理解能力與溝通能力(effective comparehension and communication)

3.團隊合作能力(team effectiveness)

4.道德觀與同理心(ethical practice and compassion)

5.國際觀(global perspective)

※全校學生基本素養與核心能力

1.表達與溝通能力。

2.探究與批判思考能力。

3.終身學習能力。

4.倫理與社會責任。

5.美感品味。

6.創造力。

7.全球視野。

8.合作與領導能力。

9.山海胸襟與自然情懷。

本課程與SDGs相關項目：The course relates to SDGs items:

尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

本課程無註記包含校外實習