國立中山大學 095學年度第1學期 課程教學大綱

National Sun Yat-sen University 095Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

 消費者行為分析

課號
Course Code

 N4010027

英文名稱
Course name(English)

 COMSUMER BEHAVIOR ANALYSIS

課程類別
Type of the course

 講授類

必選修
Required/Selected

選修

系所
Dept./faculty

 企業管理學系碩士在職專班

授課教師
Instructor

 賴文彬    

學分
Credit

 3

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：
　　　　　　　　 尚未建立傳染性肺炎(武漢肺炎)授課方式調整

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：

　　　　　　　　 尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus
　　　　　　　　 本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

尚未建立課程大綱

課程目標 Objectives
　　　　　　　　 The overall objective of this course is to prepare the students to do credible research incorporate finance, especially in the field of initial public offerings. This course focuses on background materials and seminal papers in the core areas of initial public offerings which are then followed up by more recent papers. For each paper covered in this course, one student will be assigned to present the paper and another will be assigned to comment on the paper. Students who are not assigned to present or to comment the paper have to prepare a referee report on the paper.

授課方式 Teaching methods
　　　　　　　　 Students are asked to present course materials.

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

　　　　　　　　 Class presentation 50% Term paper 50%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

　　　　　　　　 Reading list: 1. Ibbotson, R. G., 1975, Price performance of common stock new issues, Journal of Financial Economics, 2, 235-272. 2. Baron, D. P., 1982, A model of the demand for investment banking advising and distribution, Journal of Finance, 37, 955-976. 3. Kim, M. and J. Ritter, 1999, Valuing IPOs, Journal of Financial Economics, 53, 409-437. 4. Allen, F. and G. R. Faulhaber, 1989, Signalling by underpricing in the IPO market, Journal of Financial Economics, 23, 303-323. 5. Jegadeesh, N., M. Weinstein and I. Welch, 1993, An empirical investigation of IPO returns and subsequent equity offerings, Journal of Financial Economics, 34, 153-175. 6. Ling, D. and M. Ryngaert, 1997, Valuation uncertainty, institutional involvement, and the underpricing of IPOs, Journal of Financial Economics, 43, 433-456. 7. Rock, K., 1986, Why new issues are underpriced, Journal of Financial Economics, 15, 187-212. 8. Carter, R. B. and S. Manaster, 1990, Initial public offerings and underwriter reputation, Journal of Finance, 45, 1045-1067. 9. Stoughton, N. M. and J. Zechner, 1998, IPO-mechanisms, monitoring and ownership structure, Journal of Financial Economics, 49, 45-77. 10. Ritter, J. R., 1991, The long-run performance of initial public offerings, Journal of Finance, 46, 3-27. 11. Loughran, T. and J. Ritter, 1995, The new issue puzzle, Journal of Finance, 50, 23-51 12. Teoh, S. H., I. Welch and T. J. Wong, 1998, Earnings management and the underperformance of seasoned equity offerings, Journal of Financial Economics, 50, 63-99. 13. Ruud, J. S. 1993, Underwriter price support and the IPO underpricing puzzle, Journal of Financial Economics, 34, 135-151. 14. Chen, A. and J. F. Cotter, 1996, The role of underwriter reputation in the stabilization of initial public offerings, Working paper, University of Iowa. 15. Seguin, P.J. and M. M. Smoller, 1997, Share price and mortality: An empirical evaluation of newly listed Nasdaq stocks, Journal of Financial Economics, 45, 333-363.

彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。
No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods		勾選或填寫規劃內容
Place a check in the appropriate box or provide details		時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他（請填寫規劃內容）
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress
　　　　　　　　 Depends on students' performance. Please refer to http://www.bm.nsysu.edu.tw/tutorial/anlin/

課業討論時間 Office hours
　　　　　　　　 Tuesdays 2-4

本課程與SDGs相關項目：The course relates to SDGs items:

　　　　　　　　 尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

　　　　　　　　 本課程無註記包含校外實習

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